1. Core Infringement Enforcement

Anti-confusion & Anti-palming: For acts of confusion such as unauthorized use of another’s influential product name, packaging, decoration, enterprise name, trade name, domain name, website name, etc., we conduct market investigations, preserve infringing evidence, and seek cessation of infringement and damages through administrative complaints and civil litigation.

False advertising: We handle false or misleading commercial promotions concerning product performance, function, quality, sales status, user reviews, etc., including fake transactions, fabricated sales volumes, and forged honors. We assist clients in reporting to market regulators and claiming civil compensation.

Commercial defamation: We address acts that harm competitors’ business reputation or product reputation by fabricating or disseminating false or misleading information. We safeguard clients’ goodwill through evidence preservation, lawyer letters, and litigation.

Other unfair competition acts: We handle investigation and enforcement involving trade secret infringement, improper prize promotions, commercial bribery, interference with normal business operations, and other unfair practices.

2. Specialized Services for Internet Unfair Competition

Platform ecosystem disputes: We provide legal analysis, evidence preservation, complaints, and litigation representation against “choose one of two” requirements, traffic hijacking, malicious negative reviews, false complaints, data scraping via crawlers, and other platform-related unfair practices.

Algorithm & data compliance: We assist clients in assessing compliance of algorithmic recommendations and personalized pricing, and resolve unfair competition disputes arising from data crawling and abuse.

Live-streaming & short-video sector: We address false advertising, brand counterfeiting, malicious poaching of hosts in live-streaming sales, as well as content plagiarism and malicious association in short videos.

3. Compliance System Construction & Risk Prevention

Unfair competition compliance review: We conduct compliance reviews of clients’ marketing, advertising, cooperation agreements, and data usage, identify potential risks, and provide rectification proposals.

Internal policy development: We assist in formulating internal rules including Unfair Competition Management Measures and Employee Code of Conduct, with clear prohibitions and accountability mechanisms.

Industry-specific compliance solutions: We provide customized unfair competition compliance solutions for e-commerce, pharmaceuticals, finance, internet and other key sectors, addressing key regulatory priorities.

Compliance training & early warning: We provide unfair competition legal training for corporate executives, marketing and legal personnel, and regularly issue industry risk alerts and typical case analyses.

4. Cross-border & Complex Dispute Resolution

Cross-border unfair competition: We handle cross-border unfair competition cases involving parallel imports, overseas trademark squatting, and cross-border e-commerce platform infringement, coordinating overseas legal teams for cross-border investigation and enforcement.

Integrated handling of related cases: For complex cases combining unfair competition, IP infringement and breach of contract, we develop integrated litigation strategies to achieve multi-dimensional rights protection.

Coordination between administrative enforcement and judiciary: We promote coordination between administrative penalties and civil litigation, using evidence obtained by administrative authorities to strengthen civil cases and improve success rates.